Gareth John's Blog

Undie Pressure!

Caused quite a stir on the show this morning when we talked “pants”. Now I’d be the first to admit this may not be the greatest departure from our normal early morning whimsy, but this is the news that, if nothing else, is sure to bring a smile to the face of Jeremy Paxman.

So what’s all the fuss about? Well, it’s the imminent launch of “shreddies” the revolutionary new men’s undies. Mmmm, revolutionary?? How come?

Well it’s like this. It’s claimed that `shreddies’ are everything a man craves when it comes to kecks. They are deemed to be super-comfy and also boast an adjustable support strap to help enhance the general impression and shape of those delicate regions. I’m thinking a tricky system of pulleys and levers here.

Then we have the pants piece de resistance…`pong-trapping technology’. Catchy. This is a special layer of carbon cloth on the pants inner lining which aims to deal discreetly with those unexpected anti-social whiffs. Don’t know about you, but I really have no wish to dwell on exactly how the lab-tests worked out in the early stages of prototype testing. Erase that thought!

All things considered, `shreddies’ look to me like a bit of a double-edged sword. Sure, the idea of life’s nasty little manly smells staying trapped inside a pair of pants and away from the public domain is a great thing. I can see the benefits for all. But I can’t help thinking this might encourage some guys to abandon the idea of a daily change. Not so good.

And then there’s the question of why choose to name your new pants after a breakfast cereal. I guess there’s some synergy here. Cereal is something you grab at the start of your day, something to make you feel good and something to help keep you shapely. The same could be said for your smalls.

But why `shreddies’? Well, perhaps `Crunchy Nuts’ didn’t come through in the focus groups…..

More soon.

Happy Monday!

Gxx

Posted by Gareth John on April 21, 2008 at 09:24AM

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